Loc Art founders Dominic Elkin and Derick Delucchi both grew up in Santa Cruz, CA. They met as kids playing Little League baseball against each other and went on to become good friends over the years before both graduating from Santa Cruz High School.


Derick Delucchi, Director of Operations

Derick, after graduating from high school, attended classes at Cabrillo College while playing on the football team. He was recruited to play football at the University of San Diego and graduated with a degree in Business Administration. A 4th generation firefighter, Derick is currently working as a firefighter for Cal Fire.. Derick owns the vision for Loc Art; encouraged by friends within the community, he sought an easier way to connect with local makers and artists.


Dominic Elkin, Creative Director
After high school, Dominic pursued a degree in Web Design/New Media from the Academy of Art University in San Francisco. After graduating he returned home to Santa Cruz and is now working for iheartjane, a startup software company based in Soquel. Strong in UI design and familiar with software functionality, Dominic set out to design the initial versions of Loc Art in February 2017. Together, he and Derick slowly refined the look and feel to the product you see today.


Hi, it's great to have you here! We really appreciate your interest in Loc Art.


We started this project to make it easier for our community to shop from its talented local artists and makers. It seems that every professional online marketplace is focused on creating a global market. This way of thinking is weakening local markets as the ease of shopping online continues to move more money outside of communities. The COVID pandemic has only made this issue worse. Loc Art’s marketplace aims to change this trend. We use a location feature that only shows shoppers the artists and makers within their community. 


If you have any feedback, we'd love to hear from you! We are committed to continually upgrading and making improvements to Loc Art. Should you have any questions, concerns, or just want to say hello, drop us a line at